Advertisement Campaign of Stanfords Master Program Essay - 1

Advertisement Campaign of Stanfords Master Program - Essay Example The advertisement to be studied is of Master’s Degree Program from Stanford University. Stanford University is one of the renowned and most respected universities across the globe. Most of the programs under this university are of high demand and students from various parts of the world come to study and gain knowledge and information. However, in order to successfully achieve 100% student enrolment as well as to ensure that the university and its programs are consistently preferred, the management needs to establish successful marketing campaigns for the same. The current media environment is extremely fragmented. It is characterized by the huge number of alternatives in media, competing for students’ time. This has also resulted in significant decline in their cognitive attention to a particular media and advertisement. For instance, Stanford University is facing the tough challenge from other universities in California, such as California University and San Diego Sta te University. The above situation has created difficulties for management committees in handling various marketing campaigns for different educational programs across universities. This increasing growth in simultaneous usage of media has a direct impact on the overall allocation of advertiser’s media money. It has become imperative for advertisers to allocate their advertisement budget into different media spaces, as focussing on only one or two media channels is not enough for the new age consumer. Apart from that, current research in media and advertisement suggests that media exposure always takes place in isolation. This means one particular medium is not in competition with other media for customer attention in a single timeframe.